Thriving Places is an initiative to transform vacant spaces in the community into vibrant places. Working with councils across Melbourne to Australia wide, Thriving Places aims to transform unoccupied shop fronts into creative businesses from jewellery, art, design and fashion to installations.
The design of the TP monogram is based on connecting points and highlighting locations on a map. Referencing the rejuvenation of these vacant premises, we created an illustrative design representing a new thriving place.
These elements were combined across business cards, social media, online and other printed collateral.
Branding & Identity