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A lot of emphasis is put on websites, whilst they are an important part of your overall marketing plan it shouldn’t stop there. The most important thing to do is to identify and target a specific audience.
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This has definitely been a fun week for our resident Photoshop masters. We can’t wait to reveal the amazing image the boys have created, but this glimpse will have to suffice for now. We’ve all gained honorary PhDs in polo and Persian warriors. Ask us anything about either topic and we’ll formulate a convincing response.
Sometimes tv teaches you things. Many years ago when I was starting my first real job, I remember hearing the advice (possibly on Oprah) that you should dress for the job you want, not the job you have. Designers get to wear jeans to work, but the advice is still relevant when it comes to what we do for our clients. Even if you’re a small business, there’s no reason why you should look like a small business, and we’re here to help you dress to impress.
If you’re serious enough to spend money on a logo and business cards, go the extra step and have them designed by a graphic designer rather than doing it yourself. You might have to spend a little bit more money for the design, but a (good) graphic designer will produce a result that is much more professional and will impress potential new clients. Plus, the graphic designer will probably have a print contact so you’ll end up saving on printing costs. By giving serious consideration to what your brand and printed collateral say about your company, you can start to attract the kind of clients you want.
Fitzroy Stretches have been manufacturing stretcher bars and stretching canvases for years and we wanted to do something fun with their full page ad in the Australian Art Collector magazine to let the world know that they were adding custom framing to their range of services. On a sunny Melbourne weekend after a flash of inspiration, we came up with the concept “F is for Framing” and wandered the streets snapping photos of the letter F. The advertisement needed to be bright and engaging, but maintain the Fitzroy Stretches aesthetic of strong original imagery.
Fitzroy Stretches liked the idea so much that they asked us to rework the “F is for Framing” ad to appear in the December/January issue of Art Almanac and as a banner image on the Fitzroy Stretches website. The artwork files below show the progression of the design across the different instances.
The Australian Poetry Centre is a Melbourne-based not-for-profit organisation that promotes the work of Australian poets. We designed and printed a promotional postcard to announce the launch of the Almeida Children’s Poetry Collection. Using “Twinkle, Twinkle, Little Star” on the postcard, rather than a more obscure poetry extract, made the card accessible to a broader audience. If you take a close look at the multi-coloured text, you will notice that we used a photograph of book spines as a background image.
The juggernautPT trainers are masters at getting their clients into shape, but when they wanted to improve the look of their business cards, they came to us. As well as designing new business cards, we also created offer cards to distribute to potential clients with great deals for personal training, bootcamp and self defence classes.
