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John and Samantha knew it was time to rework the Blue Ribbon Gardenscapes image, but they needed some help. We moved the branding away from the literal “blue ribbon” representation toward a clean green logo which would appeal to residential and commercial clients as well as landscape designers. The new branding has been applied to business cards, letterhead and decals for the company truck.
It’s hard to capture the coolness of these cards in a photograph. Michael’s fantastic new business cards are printed on a heavyweight card with a matt coating and a spot varnish for the web address on the back. We are going through a major photography phase at the moment. We can’t take credit for the photo on back of the Fitzroy Stretches cards – it was part of a photoshoot for the Fitzroy Stretches website – but it shows off the Revolution wedges that Fitzroy Stretches is known for.
Everyone thought the Fitzroy Stretches site we created in 2009 was great, but the new and improved site is kick-ass! With fantastic photography, heaps of helpful info, and the most awesome online shop ever, this new site is designed to be both beautiful to look at and user-friendly. The paint shop colour picker and the custom stretched canvas creator are unlike any other online art supplies shop.
Click here to check out the Fitzroy Stretches website and online shop
Julia at Formbar Creative Clay creates amazing works of art in the form of handmade ceramics and she asked us to design a little info card which explains how to use her kitchen graters. We came up with a design which worked well for the grater bowl and grater plate, but could also be extrapolated in the future for the other beautiful items Julia makes and sells at her shop. Because we gave the idea room to grow, the grater cards were soon joined by a card about Julia which has the same simple aesthetic and looks like it belongs to the original set. We also designed specialty stickers that adhere to Julia’s ceramic creations.
Fitzroy Stretches have been manufacturing stretcher bars and stretching canvases for years and we wanted to do something fun with their full page ad in the Australian Art Collector magazine to let the world know that they were adding custom framing to their range of services. On a sunny Melbourne weekend after a flash of inspiration, we came up with the concept “F is for Framing” and wandered the streets snapping photos of the letter F. The advertisement needed to be bright and engaging, but maintain the Fitzroy Stretches aesthetic of strong original imagery.
Fitzroy Stretches liked the idea so much that they asked us to rework the “F is for Framing” ad to appear in the December/January issue of Art Almanac and as a banner image on the Fitzroy Stretches website. The artwork files below show the progression of the design across the different instances.
The Australian Poetry Centre is a Melbourne-based not-for-profit organisation that promotes the work of Australian poets. We designed and printed a promotional postcard to announce the launch of the Almeida Children’s Poetry Collection. Using “Twinkle, Twinkle, Little Star” on the postcard, rather than a more obscure poetry extract, made the card accessible to a broader audience. If you take a close look at the multi-coloured text, you will notice that we used a photograph of book spines as a background image.
Our brief was to create an online store showcasing the V Bike. The store had to have a navigation system where the customer could mix and match bike colours and accessories and we wanted to make it look as cool as the bikes.
Click here to visit the V Bike website
The juggernautPT trainers are masters at getting their clients into shape, but when they wanted to improve the look of their business cards, they came to us. As well as designing new business cards, we also created offer cards to distribute to potential clients with great deals for personal training, bootcamp and self defence classes.
Gregg decided to import stylish high-quality bicycles from Sweden after he was unable to find anything comparable for sale in Australia. Cykla is Swedish for “ride a bike” and the logo we designed hints at bicycle spokes. As well as designing business cards, we have created countless Cykla magazine advertisements, promotional flyers and posters.
With bottle green as a starting point and the mantra “keep it simple” ringing in our ears, we introduced a modern feel to Amy System Solutions with the clean text treatment. It would be impossible to sum up what Charles does with a job title, but problem-solving and critical analysis are essential to his various contract roles. When we discovered he completes The Times cryptic crossword each morning, we knew the perfect way to make his business cards both meaningful and memorable.
