Branding – Hello, do you like stuff

POSTED IN Outside the Square 1.03.2010

Branding can come in many shapes and sizes, some good and some bad. If you take a stroll down a busy Melbourne street you can be overwhelmed with examples of branding. It’s my birthday today, and yes I’m 25 just in case you were wondering. I received a gift from my dear friends which has made me think, this could quite possibly be the best piece of branding I have ever seen.

It’s a simple green badge, a name badge, with the words “Hello, Do you like stuff”. “Yes” I said, I really do like stuff, all kinds of stuff. Maybe branding is something more than just a logo, it should be something that speaks to a person, even if it is as simple as a green name badge.

I think there should be more name badges in the world. Just think for a second, if you walked past someone and there name badge said “Emma, Buy some milk on the way home”, and your name was Emma, you would definitely buy some milk on the way home! Ok, maybe everyone not called Emma would think that it was a little weird but, I tell you what, that message would get through to that one person.

She would talk about it, tell her friends and then BAM! You’re speaking to everyone. What do you think, 3sidedsquare name badges?