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Sometimes tv teaches you things. Many years ago when I was starting my first real job, I remember hearing the advice (possibly on Oprah) that you should dress for the job you want, not the job you have. Designers get to wear jeans to work, but the advice is still relevant when it comes to what we do for our clients. Even if you’re a small business, there’s no reason why you should look like a small business, and we’re here to help you dress to impress.
If you’re serious enough to spend money on a logo and business cards, go the extra step and have them designed by a graphic designer rather than doing it yourself. You might have to spend a little bit more money for the design, but a (good) graphic designer will produce a result that is much more professional and will impress potential new clients. Plus, the graphic designer will probably have a print contact so you’ll end up saving on printing costs. By giving serious consideration to what your brand and printed collateral say about your company, you can start to attract the kind of clients you want.