Thinking about design

POSTED IN Outside the Square | TAGS : branding
3.02.2010

Since last time:
* a morning coffee (are you seeing a pattern here?)
* a bottle of V

Do you ever think about how much effort goes into designing things that we just throw away? Take this (empty) V bottle. A team of people worked together to determine what the brand promises, who the product is pitched at, what will attract the attention of potential customers, how other similar products are presented, ideas to make this brand stand out – all this and more, before concepts for a logo could even be presented. Decisions are made about the exact colour green to use, the shape of the bottle, how to brand the lid, the fonts for the product blurb and nutrition information, and so on and so on. Somebody has given thought to all the minute details that add up to the finished product.

Maybe there are people out there who collect V bottles. I just buy them for the contents. But long after the taste of V has been forgotten, perhaps people will find beauty in the things we throw away.