Building a unique brand | Part 2: the logo

POSTED IN Outside the Square | TAGS : branding
28.01.2010

A logo is the beginning of your brand it sets the tone for the rest of your look and feel. Colour, shape, everything comes into play.

3 Questions you should be asking.

1. who is your audience? (if you say everyone you need to think about it a bit more)
2. what is it that your brand is selling?
3. what is the promise that your brand makes?

Once you can answer all these questions come in and see me and I’ll make the magic happen. Ha ha