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The Australian Poetry Centre is a Melbourne-based not-for-profit organisation that promotes the work of Australian poets. We designed and printed a promotional postcard to announce the launch of the Almeida Children’s Poetry Collection. Using “Twinkle, Twinkle, Little Star” on the postcard, rather than a more obscure poetry extract, made the card accessible to a broader audience. If you take a close look at the multi-coloured text, you will notice that we used a photograph of book spines as a background image.
